In addition to all that, the literal reduction of the distances between companies and clients has been a very positive factor. In the end, today small brands can do good campaigns and attract consumers from across the city, the country and the world.
With this, consumers win because they have more opportunities to meet companies with which they identify.
The same is true for companies that can create a gut online marketing agentur nürnberg
Many people may think "I'm going to be able to talk to as many people as possible" and yes, that's great!, increasing their sales opportunities through various channels.
But one of the great differentials of Digital Marketing is that companies are now able to take action to attract and conquer the right people. That is, those that really have the ideal profile to consume your products and services.
That's a huge benefit for two reasons:
The economy of resources, since with segmentation you stop spending a lot of money with people who have no interest in your products and services;
greater knowledge of your audience, which makes you specialize more and more in winning it.One of the most attractive attributes of Digital Marketing is that due to its multiple characteristics such as segmentation, diversity of channels, different content, and more, it is an activity that does not need multi-million dollar investments - like traditional marketing
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